How to speak to your clients and employees in a more personal way at the end of the year?
Christmas video-speech It’s nearing the end of the year – the perfect time to express gratitude to your team, employees, suppliers and customers. Do it in style and effectively with a personal video interview. We will film it for you. For whom the product is suitable Do you have a larger number of clients and […]
Running or zero to one consultation
This post is little about running and little about consulting. In fact, I just want to give you a few short messages. I will summarize it right at the beginning. I like running, I like marketing, I like consulting, and I like thoughtful deliverables. Thoughtful is a luxury today. Why? It’s not enough to think […]
About the magic of Christmas spots
🎄 Christmas spots are a showcase of emotional mastery. In a space of sometimes only 30, 60 or 90 seconds, a powerful story is created with an emotional gradation. Appropriately chosen and combined details build the mosaic of the story. Individual editing sequences often last 1.5 to 2 seconds. If chosen correctly, they are sufficient […]
See how RED Consultancy played with the PlayStation 5 marketing campaign for the UK market.
When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák. One point of the manifesto read as follows: Advertising is a platform for giving names to symbols / Advertising […]
Data-Driven Design. Buzzword or necessity?
The focus on customer experience management is growing. A few years ago, product design was often up to the vision and intuition of the designer. Today everything is different. Currently, product design is built on feedback and information gathered from the user. Solutions are increasingly built on analytical rules, complementing and guiding the intuition of […]
Let’s get the first marketing button right
I think you’ll find out. Quick morning start. Semi-automatically you try to get into your shirt, get ready in the shortest time possible and go. From the beginning you have an unpleasant feeling – something is not right. But you don’t have time to slow down. You only notice it when the last button is […]
Success or marketing in the right quadrant
I wrote this article when I realized how much work it takes to be mediocre, and how little you need to add to create something extraordinary. Often all it takes is a change of perspective and a conceptual arrangement of the energy invested. This is also true in marketing. Marketing works. Effort and investment in […]
80% of mistakes are made in the first 20% of the project
I like the new year. The way his first days pass and offer themselves to us like an unsigned sheet of paper. It motivates us to new goals, ambitions and projects. Mentally we are ready for great things. Let’s not let this year slip through our fingers. It offers us plenty of time for honest […]