In the same way, these articles could be described as inspirations that we have decided to process, pass on in the team and actively use. But we believe they can help you as well.
Dave Trott is an advertising rebel. He doesn’t compromise, rules or correct formulations. And that’s exactly why his statement has such power: “Don’t be better. Be different.” Being better is comfortable. It means doing the same thing, just a little faster, nicer or cheaper. But to be different – it
Retrieved from At a time when everyone is overwhelmed with information, there is a battle for attention. We often have only fractions of seconds to grab attention in the beginning. If we succeed we get the opportunity to convey broader information. But even here we cannot have exaggerated expectations. Interest
The first week of the year I was busy with the final stage of the studio remodeling. The purchase of the new equipment was thus completed with a strategic change in wall colour. It takes a bit of time to repaint white to black. As I painted, the original white
Christmas video-speech It’s nearing the end of the year – the perfect time to express gratitude to your team, employees, suppliers and customers. Do it in style and effectively with a personal video interview. We will film it for you. For whom the product is suitable Do you have a
This post is little about running and little about consulting. In fact, I just want to give you a few short messages. I will summarize it right at the beginning. I like running, I like marketing, I like consulting, and I like thoughtful deliverables. Thoughtful is a luxury today. Why?
🎄 Christmas spots are a showcase of emotional mastery. In a space of sometimes only 30, 60 or 90 seconds, a powerful story is created with an emotional gradation. Appropriately chosen and combined details build the mosaic of the story. Individual editing sequences often last 1.5 to 2 seconds. If
