In the same way, these articles could be described as inspirations that we have decided to process, pass on in the team and actively use. But we believe they can help you as well.
When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák. One point of the manifesto read as follows: Advertising is a platform for giving
This question is being asked more and more often in our agency. “What is the UX process of client XY? What and how many steps does it contain?” Let’s tell ourselves why this question comes up so often. The UX process is the cornerstone for purposefully managing the user experience
The focus on customer experience management is growing. A few years ago, product design was often up to the vision and intuition of the designer. Today everything is different. Currently, product design is built on feedback and information gathered from the user. Solutions are increasingly built on analytical rules, complementing