Blog

A few articles about what we are interested in and what we live!

In the same way, these articles could be described as inspirations that we have decided to process, pass on in the team and actively use. But we believe they can help you as well.

Ján Grinvalský

Data-Driven Design. Buzzword or necessity?

The focus on customer experience management is growing. A few years ago, product design was often up to the vision and intuition of the designer. Today everything is different. Currently, product design is built on feedback and information gathered from the user. Solutions are increasingly built on analytical rules, complementing

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Ján Grinvalský

Let’s get the first marketing button right

I think you’ll find out. Quick morning start. Semi-automatically you try to get into your shirt, get ready in the shortest time possible and go. From the beginning you have an unpleasant feeling – something is not right. But you don’t have time to slow down. You only notice it

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Ján Grinvalský

Success or marketing in the right quadrant

I wrote this article when I realized how much work it takes to be mediocre, and how little you need to add to create something extraordinary. Often all it takes is a change of perspective and a conceptual arrangement of the energy invested. This is also true in marketing. Marketing

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