When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák.
One point of the manifesto read as follows: Advertising is a platform for giving names to symbols / Advertising is a platform for giving names to symbols
This is exactly what the “Red Consultancy” agency managed to do perfectly. They used the iconic and unchanging symbol of the London Underground and combined it with the PlayStation 5 symbols.
As “Red Consultancy” writes: Our job was to create a cultural watershed moment for the launch of PlayStation 5 in the UK.
They did it perfectly!