In-house marketing for small and medium-sized companies
During the 20. days you can prepare a new marketing strategy. The training day is always followed by a day off to work on your project.
Dust off your marketing and build a new look on a strong foundation
Your marketing strategy will be built around the key benefits of your product or service. Your clear direction will be controlled by mission and vision. Based on this knowledge, you will be able to define the appropriate target group and choose the right communication channels to reach them. You will learn how you can use psychology and make your product a tool to satisfy the emotional needs of the customer, to build trust and a relationship with the brand. You are able to create marketing content, design, implement and evaluate an advertising campaign in the right way. To be successful, you need a passion for your own product, an interest in the client, and an open mind to adopting proven methods and practices.
Course content
Day 1
Key product/service value
Day 2
Company mission and vision
Day 3
Target
Group
Day 4
Communication
feeds
Day 5
Archetypes
.
Day 6
Personas
.
Day 7
Content marketing and influencer strategies
Day 8
Advertising - content preparation
Day 9
Advertising - preparation of a heritage calendar
Day 10
Key product/service value
Course course
- During the course there is always a day of training and consultation alternating with a day for independent work
- During the course, you will consult your progress with a marketing specialist
- At the end of the course you will receive a certificate with a short summary of the rules for each area. This keeps you focused on what's important in the field when you update.
- You will leave the course with a marketing strategy that you have created.
Course price
A total of 80 hours of training and consultation divided into 10 days spread over one calendar month during which you will prepare your company's marketing strategy in-house.
price without VAT
1.600 € / person*
*50% discount for each additional employee from the same company
Dates and Campaign
Courses can be taken in any calendar month. You have until 15. of the previous month. The course requires a minimum of 2 participants. The maximum number of participants is set at 6. In special cases it is possible to agree on an increase in the number of participants.
Venue
Depending on the choice of those interested, it is possible to carry out the course online or in our secure space within Košice. The selection is tailored to the number of people and the location of the companies so that they are available for regular commuting.
Application form
Upon receipt of your request, we will inform you promptly. We will confirm the information about the date and specify the location of the course and the method of payment.
References
Make marketing a stable pillar of your success!
