In the same way, these articles could be described as inspirations that we have decided to process, pass on in the team and actively use. But we believe they can help you as well.
This post is little about running and little about consulting. In fact, I just want to give you a few short messages. I will summarize it right at the beginning. I like running, I like marketing, I like consulting, and I like thoughtful deliverables. Thoughtful is a luxury today. Why?
🎄 Christmas spots are a showcase of emotional mastery. In a space of sometimes only 30, 60 or 90 seconds, a powerful story is created with an emotional gradation. Appropriately chosen and combined details build the mosaic of the story. Individual editing sequences often last 1.5 to 2 seconds. If
When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák. One point of the manifesto read as follows: Advertising is a platform for giving
This question is being asked more and more often in our agency. “What is the UX process of client XY? What and how many steps does it contain?” Let’s tell ourselves why this question comes up so often. The UX process is the cornerstone for purposefully managing the user experience
The focus on customer experience management is growing. A few years ago, product design was often up to the vision and intuition of the designer. Today everything is different. Currently, product design is built on feedback and information gathered from the user. Solutions are increasingly built on analytical rules, complementing
I think you’ll find out. Quick morning start. Semi-automatically you try to get into your shirt, get ready in the shortest time possible and go. From the beginning you have an unpleasant feeling – something is not right. But you don’t have time to slow down. You only notice it
