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See how RED Consultancy played with the PlayStation 5 marketing campaign for the UK market.

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Ján Grinvalský

When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák.

One point of the manifesto read as follows: Advertising is a platform for giving names to symbols / Advertising is a platform for giving names to symbols

This is exactly what the “Red Consultancy” agency managed to do perfectly. They used the iconic and unchanging symbol of the London Underground and combined it with the PlayStation 5 symbols.

As “Red Consultancy” writes: Our job was to create a cultural watershed moment for the launch of PlayStation 5 in the UK.

They did it perfectly!

Ján Grinvalský

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I have been involved in advertising and marketing since 1999. From advertising photography and graphic design to copywriting, I have progressed to positions as an art director and marketing consultant. During this time, I have created several successful brands, campaigns, TV spots, and e-commerce projects. Recently, I have focused on brand creation and their consistent communication, as well as building associations based on the archetypes defined by C. G. Jung, and developing complex brand strategies. Branding and online marketing have been the subjects of my recent lectures and workshops for clients, organizations, students, and the general public.

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We are a free marketing craft workshop. By combining creativity and innovation, we are able to bring a strong competitive advantage to clients in the marketing communications space. We combine the new possibilities of digital communication with proven methods and techniques of traditional advertising practices. The mission and vision of our marketing workshop is represented by the name Morse (Samuel Finley Breese Morse). This painter, innovator, but most of all inventor of a communication language that reduces communication to the level of digital form, is a perfect representative of our values and attitudes.

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