The difference between the first and the last cave painting at Altamira is 5000 years. The motif depicted has not changed, the painting technique has not changed.
A pulsating change
Today everything is different. Our time can be boldly described as a continuous, pulsating change. We can take the Internet as an example. A new medium that has changed the way the world works in the space of 30 years.
Just press “play”
We are currently on the threshold of a new revolution called robotics. A step in this direction will trigger the next wave of accelerating change. The industry is waiting for an innovation that will become the ‘play’ button for its mass deployment and trigger a new wave of global societal change. To ride this wave requires a combination of creativity and innovation.
Mission and vision of spinbotics
The ambition of “spinbotics” is to become a milestone in the robotics revolution. We believe that the creation of robotic systems can be made accessible to a wide range of companies. However, individual components need to become smaller, smarter and cheaper.
Sci-fi vs. reality
Robotics is a topic that entered modern mythology with the book R.U.R. Innovations in the field of robotics are thus on the edge of science and myth. The slogan ” No miracle, just innovation.” builds on this perception. The appeal of the brand is thus underpinned by the archetypal human desire for extraordinary knowledge. At the same time, the slogan places “spinbotics” in the world of science and innovation.
The rational part of the advertising communication is built by the key attributes of the solution. The robotics industry is always looking for smaller, smarter and cheaper components and systems.
