Set of product banners

Klient: GAMO a.s.
Branding, Creative & strategy, Graphic Design, Marketing

The design of product banners is prepared in two lines. The first one is created with a conservative approach, the one based on the use of images from individual product pages. The second version is designed for A/B testing. The latter should test how ready the audience is to respond to a more playful and emotive message. Version B uses the linking of the product and its expected features to the character of the animals. The animals are perzonified as managers in a normal working environment.

Production design

Conservative proposal (in 01)

Branding proposal (in 02)

Branding proposal (in 03)

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We are a free marketing craft workshop. By combining creativity and innovation, we are able to bring a strong competitive advantage to clients in the marketing communications space. We combine the new possibilities of digital communication with proven methods and techniques of traditional advertising practices. The mission and vision of our marketing workshop is represented by the name Morse (Samuel Finley Breese Morse). This painter, innovator, but most of all inventor of a communication language that reduces communication to the level of digital form, is a perfect representative of our values and attitudes.

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