The design of product banners is prepared in two lines. The first one is created with a conservative approach, the one based on the use of images from individual product pages. The second version is designed for A/B testing. The latter should test how ready the audience is to respond to a more playful and emotive message. Version B uses the linking of the product and its expected features to the character of the animals. The animals are perzonified as managers in a normal working environment.
Production design
Conservative proposal (in 01)
Branding proposal (in 02)
Branding proposal (in 03)
