The new campaign concept is based on unifying the colour backgrounds of the posts. Only two autumnal shades of wall colour are used. The full range of frame colours is presented.
The colour unification helps the connections in the audience’s memory trace. It is also possible to use images in carousel format.
Posts 1080 x 1080px
Posts 1080 x 1920px
Creatives for A/B testing
To compare campaign performance, a creative is created to test the hypothesis “Less (text) is more!” Version “B” does not include the headline and logo. The image and the label “Create image” are enlarged. The “B” version is created for square composition only.
Animated posts
Animated posts are ready for A/B testing. The differences of A/B creatives are identical to the differences of static posts.
