Creating an image of the company, i.e. creating a corporate identity, is basically conveying a true image of the company to the target audience. In the best possible light, of course.
Our experience in web development is unequivocal. The web is made up of images and text arranged in a logical structure. The design of the site itself (although also very important) comes third.
Creating a picture of “your” company through photos from a photo bank is, from this point of view, an obvious fallacy. Authenticity is the most you can offer your audience. These considerations were also behind the preparation of a photo production aimed at preparing photos for the martsystem.sk website.
The photo production focused on documenting three themes: the head office, fieldwork, and CSR activities.
