instyle
It uses artificial intelligence to evaluate customer behaviour. It then creates and displays personalised visual content that matches the customer’s expectations. It focuses on the e-commerce segment of fashion product sales.
Evaluates and analyses visual content. Many layers and dimensions are used to evaluate and analyze the image.
Using artificial intelligence, it can link the data dimensions of the processed images to the customer’s actual browsing behaviour in a fraction of a second. The display and selection of products is refined continuously after each customer interaction. It reacts to every click, inhale and exhale of the customer :-)! So the customer finds the expected style of clothing in a fraction of the standard time.
The glint of light at the top of the logo gives the element a purpose for the everyday and the real world and the needs of man.
The “breathing” logo refers to a high level of interaction with customer behaviour. The animation of breathing in and out can be used as a subtle detail (without the sound of breathing) for example on the web. Used with the sound of inhalation and exhalation, it will enliven a video presentation or an advertising spot.
The organic shapes and colour palette carry the identity of “instyle”, while being decorative and relaxing at the same time.
The graphic design also allows the application of the logo in one colour.
