Online Campaign Configurator

Set the parameters of your online campaign yourself in a matter of minutes. Everything you need to know can be found on this page. Clearly and in plain language. You will create a campaign report with pricing for its monthly operation.

Know your campaign tools

If you’re new to online marketing, skip this section and go to the configuration form. However, if online marketing is a Spanish village for you, go for it! We explain everything important in clearly structured blocks.

Show ads when people are looking for what you offer

Google Search often represents the shortest and cheapest route to getting business and purchase conversions. Through Google, people search what they will do, where they will go and what they will buy. Your ad may appear at the very moment someone is looking for products or services similar to yours. Whether displayed on a computer or a mobile device, well-timed advertising can turn people into valuable customers.

Take the opportunity to effectively reach customers who currently need your service or goods. Using Google Search is a cornerstone of online marketing. When starting a business and building a brand, "search" is the fastest route to market. In the later stages, it is an important complement to customer acquisition, but always remains an important source of information about the market and the competition.

Remind your site visitors

The customer's decision-making process is never easy. From the first visit to the site to the final conversion, many interactions are required. Of course it depends on the type of conversion, but also on the market segment.

However, it is important to take every opportunity to communicate with the prospective customer. Google Remarketing is a tool that makes this perfectly possible. Through online tools, we define rules that evaluate a site visitor based on behaviour. Prospective customers, whose length of visit and number of pages viewed suggest high interest, can be placed on a specific list - the so-called. Remarketing letter. Visitors recorded on this sheet will become participants in a specific campaign.

Specific campaigns can be set up for selected remarketing lists. It is possible to define the content to be displayed, the frequency and the number of views during a defined period.

Google banner ads

You can think of banner ads on the Google network as a digital alternative to billboard communication. There are a lot of them and they are relatively cheap. Compared to classic billboards, however, you get powerful targeting options. Your banners can be displayed on prestigious news portals, professional and specialist sites. However, you can also target by region, audience interest, etc.

The Google Display advertising network offers a wide selection of banners. By default, your campaign will come in many sizes, from the largest formats designed for full-page displays on computers to the smallest formats with the ability to display on mobile devices and mobile apps.

Remind your visitors with a video spot

The video ad spot remains the most powerful tool for building brand awareness. With the ability to selectively show video spots to people who have visited your site, you can make highly targeted communications. You can present the benefits of your products and services to your website visitors and influence their buying behaviour.

The inclusion of video advertising in marketing communication has several advantages. Using video adds credibility to your brand. The way you communicate puts you in a higher segment of brands. Through a video spot, you can appeal to multiple customer senses. The sound, image and its dynamics allow you to engage and convey both rational and emotional messages with quality.

Present yourself with an ad spot on YouTube

The inclusion of video advertising in marketing communication has several advantages. Using video adds credibility to your brand. The way you communicate puts you in a higher segment of brands. Through a video spot, you can appeal to multiple customer senses. The sound, image and its dynamics allow you to engage and convey both rational and emotional messages with quality.

The YouTube channel offers many formats and extensions for your advertising. In addition to the standard 30" spot you know from TV, you can also set up several specific formats to create different outreach strategies.

Popular formats include, for example, the "bumper". This is a short 6" spot that cannot be skipped or overlooked. The right creative can turn it into a powerful tool for building your brand awareness. However, the use of long videos that can be linked into a sequence is also an interesting possibility. You can also present complex information to your customers through multiple videos.

Of course, you won't be alone in choosing formats and putting together a strategy. We offer you our experience, know-how from the campaigns we have carried out.

Remind yourself! Friends do it...

Good news! Visitors to your website can be found on Facebook! Imagine that a communication with a prospective customer that started with a visit to your website can be followed up on Facebook.

With Facebook Remarketing, we can show a visitor who has left your website a post with an offer to follow your company via a fanpage within a short period of time. This way you can include people interested in your company in your regular Facebook communication. We may also show visitors to your website who have not completed a desired conversion content that may influence their decision.

However, Facebook offers a great opportunity to make your brand one of the customer's favourites. Making friends in business is always worthwhile.

More personal targeting...

Facebook offers a great opportunity for all of you who know the specifics of your target group. Demographic targeting based on gender, age can be combined with the location and interests of your audience. An important output of targeting is also immediate information about its size. The size of the audience is the basis for designing the media budget and estimating the amount of expected conversions.

Facebook is a medium that gives you the opportunity to distribute more personal messages and create a less formal and more friendly relationship with your customers. Of course, you can focus your campaigns on building an audience, in the form of fans of your fanpage, as well as on attracting specific business opportunities.

Maintain regular communication with your audience

Communicate with your surroundings. Don't forget your customers and fans and they won't forget you. Order a newsletter service from us and ensure regularity of communication, professional appearance and interesting content of newsletters.

To provide this service, we use Mailchimp - the world's most successful email marketing solution. We create professional "setapted" company profiles for our customers under our agency account, linked to regular monthly reporting. Of course, we create a graphic design in accordance with the corporate identity of your company.

During the initial consultation, we will define an indicative frequency of communication and consider content areas that are relevant to your audience. We will schedule the topics in the editorial plan on the basis of regular consultations. We ensure professionalism and regularity to your e-mail marketing.

Burn a dose of information...

Creating an automated email sequence is the perfect tool to perfectly educate your audience, introduce your company and influence customer decisions.

Behind the name mail sequence hides a prepared group of emails with strategically created content, which are distributed based on predetermined events and in a well-defined order.

Every new audience member who enters into communication with your company is included in the communication. Getting in touch is done simply by sending a newsletter subscription form or by an organised campaign. You can also include contacts from face-to-face meetings or contacts of your suppliers in the mail sequence. Your supplier can also become your ambassador or client.

The mail sequence will present your company, all important benefits and parameters of your product or service through several prepared mails. The most important thing is that everything is done in an automated way. You only follow the regular monthly report. Based on the results in the form of percentage of emails read and target conversions, communication can be adjusted and optimized.

The most reliable distribution

Mailchimp is the industry standard in the email marketing solutions market. It offers the highest deliverability and accurate analytical outputs.

Mailchimp charges for its services depending on the number of contacts in the database. For smaller databases of up to 2000 contacts, the service is completely free.

On-page SEO

On-page SEO is a set of activities aimed at optimizing individual web pages in order to rank them higher in organic search results (Google Search) and thus get more relevant traffic.

The activities focus on both the content and the HTML source code of the page. The result is a higher readability of the page for search engines and display in relevant searches.

Off-page SEO

The term "off-page SEO" (also called "off-site SEO") refers to actions taken outside of your website. The goal is to influence your ranking on search engine results pages (Google Search, etc.).

Optimising off-site ranking factors involves improving search engine and user perceptions of a site's popularity, relevance, credibility and authority. This is achieved by other reputable places on the Internet (sites, websites, people, etc.) linking to or promoting your website and increasing the "vouching" (credibility) of your content.

Digital reporting

Rely on regular and standardised evaluation of your campaign results. On a monthly basis, you will receive a digital report from us, which provides a clear evaluation of all campaign elements.

You can track and compare the results of search ads, banner ads, Facebook campaign results, as well as email marketing and organic search reports all in one link.

Consultation on the report

Do you want a perfect understanding of the report? Are you interested in a personal monthly presentation of the report results? This service is here for you.

A personal consultation does not need to take more than 30 min. However, you will be assured of a correct understanding of all report outputs.

Budget planning

How and by what to define the media budget? The answer to this question is simple. Your budget should be appropriate to your business ambitions and financial capabilities. The goal is to define a budget that will be comfortable and sustainable for your investment throughout the campaign period.

Your monthly media costs represent an ongoing investment in Google and Facebook media. However, their uptake may not always be uniform. Media pumping should replicate the potential for seasonality, the importance of themes and objectives at each stage of the campaign. Media usage is managed for smaller projects at regular monthly consultations. For larger projects, it is defined by the media plan.

Marketing plan

We recommend this service for medium and larger campaigns with a monthly media budget exceeding €1000. In the course of joint consultations, we precisely define the key added value of your product or service. We will then turn to the specification of the target groups. The final output will be a media calendar, which will define the communication themes during the campaign period based on the set objectives.

When our agency prepares your plan, you will gain a new perspective on your business. Lack of time, operational blindness and little distance are often the reasons for distorted perceptions of marketing and business challenges. Take the opportunity to bring in professionals with experience from many projects to create your marketing plan.

Media plan

Based on the marketing plan, defined target groups and digital research, we can create a preliminary estimate of the size of the target group. The size of the target group is then a key basis for calculating the relevant intervention and determining the optimal budget.

A professionally prepared media plan is an important element. We recommend deploying it for medium and larger campaigns with a media budget of over 1000€ per month.

References

Make marketing a stable pillar of your success!

Online Campaign Configurator

Online Campaign Configurator

Online Campaign Configurator

Know your campaign tools

Show ads when people are looking for what you offer

Remind yourself! Friends do it...

Good news! Visitors to your website can be found on Facebook! Imagine that a communication with a prospective customer that started with a visit to your website can be followed up on Facebook.

However, Facebook offers a great opportunity to make your brand one of the customer's favourites. Making friends in business is always worthwhile.

Maintain regular communication with your audience

Communicate with your surroundings. Don't forget your customers and fans and they won't forget you. Order a newsletter service from us and ensure regularity of communication, professional appearance and interesting content of newsletters.

On-page SEO

On-page SEO is a set of activities aimed at optimizing individual web pages in order to rank them higher in organic search results (Google Search) and thus get more relevant traffic.

The activities focus on both the content and the HTML source code of the page. The result is a higher readability of the page for search engines and display in relevant searches.

Digital reporting

Rely on regular and standardised evaluation of your campaign results. On a monthly basis, you will receive a digital report from us, which provides a clear evaluation of all campaign elements.

You can track and compare the results of search ads, banner ads, Facebook campaign results, as well as email marketing and organic search reports all in one link.

Budget planning

How and by what to define the media budget? The answer to this question is simple. Your budget should be appropriate to your business ambitions and financial capabilities. The goal is to define a budget that will be comfortable and sustainable for your investment throughout the campaign period.

Marketing plan

Campaign Configurator

References

Make marketing a stable pillar of your success!

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Morse s.r.o.

VAT: SK2120722912 according to §4, Lemešany 144, 082 03 Lemešany

Made in Morse's artisan marketing workshop. www.morse.click