YouTube remarketing

Klient: Valta Engineering, s. r. o.
Branding, Online marketing, Photo & Video

Marketing communication on Linkedin and Facebook aimed at presenting the exceptional implementation of the “Showcar Engler V12” project generates regular traffic to the dedicated page http://valtaengineering.eu/showcar

Using remarketing lists, we created an audience of “fans” for this project. To this primary audience, we also added the audience generated from the search campaign and direct traffic to the site.

The aim of the communication is to foster spontaneous brand awareness in connection with the exceptional reference “Showcar Engler V12”.

For the purpose of the YouTube campaign, we created two new versions of the spot: the six-second “Bumper” is an ad that can’t be skipped and serves as an extremely short reminder and refresher of the memory trail. The traditional 30-second spot provides a brief introduction to the project and its achievements.

Bumper

Spot 30 seconds

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We are a free marketing craft workshop. By combining creativity and innovation, we are able to bring a strong competitive advantage to clients in the marketing communications space. We combine the new possibilities of digital communication with proven methods and techniques of traditional advertising practices. The mission and vision of our marketing workshop is represented by the name Morse (Samuel Finley Breese Morse). This painter, innovator, but most of all inventor of a communication language that reduces communication to the level of digital form, is a perfect representative of our values and attitudes.

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