The main goal of designing a visual style for social media is to maintain a consistent visual communication across all media and platforms. This will make Pilot Belt PRO’s communication quickly recognizable and easy to remember.
Profile graphics of Pilot Belt PRO.
The full logo in white is placed on a black background with a subtle gradient indicating the material’s luminous sheen. This colouring is an association to the dark and shiny surface of the Pilot Belt PRO belt buckle.
Visual style of the post
The design of the visual style of the paper follows the main objectives of the concept – a uniform visual style and the recognizability of the papers. The contribution is distinguished from the regular contributions by a subtle frame and a logo that is placed on a background that stands out from the page.
The graphic part of the paper may be supplemented by a short text. For the work with the text, the Open Sans font is used in the “extended” cut for the title and in the “regular” cut for the subtitle.
- Thin frame in white with subtle inner rounded corners.
- White background of the logo coming out of the pages (choice of direction according to the composition of the text and the content of the photo)
- Logo
- Subtitle
- Title
Examples of possible text layouts and placement of the logo and logo background.
