Your STK online
Addressing a traditional obligation of all vehicle owners over 5 years old in a clever marketing package.
Engage and identify the audience
The added value of online STK and EK is the time saving for vehicle owners. The tool for identifying the audience in the target group is the key visual and slogan of the campaign communicating the possibility to get the MOT in record time.
Real people
No actors, no pose. All participants in the video are authentic. In the beginning of the spot, people who represent prospective customers for us respond to our 120-second STK offer. The casting of the actors was started on the client’s Facebook fan page. The authenticity of our approach was communicated to the audience in this way. In the second part of the spot, a senior marketing and customer service executive traditionally explains the service.During the production, we created a set of photo stills that will be used on social media and online advertising.
Key visual for OOH advertising
For the OOH ad, we selected a key image for women and men aged 30-60, where we want to attract new customers in the long term.
Innovation is a challenge to education
Thanks to our innovative approach, our client is the only player in the market of “Online STK Equipment”. However, this leadership also represents a disadvantage. This is almost no awareness of the service. That is why our spot pursues two objectives. 1. to impress and 2. to explain. The longest version of the spot is 64 sec. It is intended for the YouTube channel and the web.
Shorter video formats
For online advertising, several more formats have been created in 6″ (YouTube bumper) and 15″ (YouTube non skip ad).
Tandem Google Ad Search and Google Ad Display
The targeting of the initial part of the campaign will be based on a combination of responding to the current demand for the STK service in the form of a text ad and subsequent branding through a remarketing list. Thus, we will educate and build awareness with an audience always in need of getting an STK in the near future.
Facebook post
The format of the ad content is suitable for dissemination to targeted key segments.
