Optimising Facebook creatives

One of the more successful Facebook campaign themes is expanded to include HD format. In addition, the “Upload Photo” CTA button is brightened and the text and “create puzzle” element is enlarged. The last change is the colour unification of the background of all autumn campaigns.

Facebook video ads

Basic version
Adjusted puzzle colour scheme

Facebook image ads

Theme 1 (square 1080px)
Theme 1 (hd 1080 x 1920 px)
Theme 2 (square 1080px)
Theme 2 (hd 1080 x 1920 px)
Theme 3 (square 1080px)
Theme 3 (hd 1080 x 1920 px)

Motif set for A/B testing

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