Identity of posts on social networks

The aim of the proposal is to apply the elements of visual identity in the social networking environment in order to promote easy recognition of posts. For this purpose, the colour scheme, the graphic symbol of the logotype and the url of the website are used in the illustrations.

View of the basic arrangement of visual identity elements in an “empty” trailer
Product presentation

Illustrative images present the product using all identity elements, accompanied by a title and short text using the official identity font.

Post with photo of people

The photo can be used in combination with the caption and text, or just the photo can be used.

Horizontal organisation of the contribution

In addition to the square composition, the linkedin environment can also use a horizontal image layout with an aspect ratio of 1.91:1. The post can be displayed in this format on both desktop and mobile.

Vertical image layout

Vertical arrangement of the image with an aspect ratio of 1:1.91. The post can be displayed in this format on mobile only.

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