Sun, holidays, a charming woman and a beautiful car…
This proven formula was also the basis for the campaign that introduces the “Mobility Guarantee on Holiday by Car” service.
In uniform style
The product of vehicle inspection and subsequent insurance for the holiday is a stable element in Marco Car’s product portfolio. That is why we decided to prepare a visually linked scheme for the presentation and sale of this product consisting of a spot, advertising banners, billboards, landing page and a mail newsletter. The key content consisted of photographs and video shot specifically for this product.
Graphic elements
We have created a product label and a set of graphic elements.
Key visual
In the form of a billboard, you can see the final form of the campaign’s key visual.
Facebook post
The attractiveness of the paper is built on a pleasant summer video spot, which retained a high degree of authenticity, at least in the informal processing and casting of the main role. The latter was also now played by sl. Erika from the customer care department.
Promotional video spot
Interested in the Mobility Guarantee and want to know more? Find out everything you need to know in this short video.
Google Display Remarketing
Repetition is important! This is absolutely true for advertising. For everyone who was interested in our video, Facebook or website, we used banners to generate additional views of the product.
Landing Page
Presentation and registration of the service is done on a playful and colourful landing page at www.marcocar.online.
