Fundamental. Logo design.

Company focus

FUNDAMENTAL s.r.o. uses its expert knowledge, experience and professionals to create from the ground up a functional solution that connects the interest of the retail operator and the owners of the retail space. It thus creates a symbiosis and a prerequisite for long-term cooperation and success of all parties involved.

Vision and Mission

We believe that expertise, focusing talents and combining fundamental knowledge with modern technologies creates the prerequisites for the development and stability of our company, all our partners and has a positive impact on the whole company.

We create collaborations with exceptional prospects for profitability, growth and long-term stability.

Target associations

miraculous, perfect, full of knowledge

The story continues

The search for fundamental rules is reminiscent of the search for the Holy Grail. In history, there are rarely strong moments of knowledge of universal rules. Knowing them allows you to create exceptional projects and gain lasting success.

We find their reflection present in every environment. They are always in harmony with human nature, the nature of behaviour and action. But they go beyond that. Their basis has been described by observation of early cultures. It has become part of art and science.

The universality of these rules is the basis for the creation of complex systems with the potential to function in every era from the “pyramids” to today.

To create the basic element, we use the so-called golden rectangle. This represents the perfect articulation of the surface by means of a spiral.

The design and proportions of the internal layout are created according to the golden ratio.

The resulting colour scheme evokes a universal and enduring value symbolized by the shade of gold in conjunction with blue, referring to technology and modern knowledge.

Logo design

The graphic element of the logo is created by rotating the base element. The graphic element is complemented by the company name and slogan.

Basic colour scheme

Logo design on dark and light background in corporate colours.

Examples of use

The shape is functional and harmonious. It retains the harmony of natural proportions.

Interior with logo on glass wall

Sample of the catalogue cover in one colour with gold background.

Promotional item with logo in full colour.

Box with logo applied by embossing in cardboard.

Paper gift bag printed with logo and corporate elements.

Diary with gold embossed logo.

Stamp with logo motif.
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