Campaign concept
The small-scale media campaign focuses on encouraging natural audience creation across offline and digital platforms.
Areas in front of operations
An important communication audience for the sports centre is made up of the residents of the town in the immediate vicinity of the operation. It is for this purpose that areas have been constructed on the boundary of the site for the placement of large format posters.
Google Display Network banner formats
Communication content in the same wording is also created for remarketing communication within Google’s ad space network. The audience is thus made up of visitors to the website, Facebook and, from time to time, also the audience acquired with Google Search.
Ad formats for Facebook
Communications targeted to spouses and parents aged 25-45 in the city region. This group is a prerequisite for interest in the product, or they are a possible disseminator of information in their neighbourhood. This targeting creates a relevant audience for building long-term awareness of the brand, the service and the specific added value.
Banners on the website
The website space is a natural place to place the same messages.
DL leaflet in mailboxes
Classic DL leaflet distribution. The front side contains the current product motif. The back side is dedicated to contacts.
