Combining functionality, branding and visibility on the move
For the Denticon dental clinic, we designed a large-scale advertising billboard for a public transport bus, which is fully aligned with the new visual identity of the brand. This billboard can not only be an eye-catching element in the city streets – but also a strategic advertising medium that communicates clearly and unmistakably.
The graphic design draws on Denticon’s latest logo rebranding, and visually follows the design of the new website and online communications. Minimalist lines, contrasting colours and an emphasis on legibility ensure that the brand is recognisable on the move – which is key to effective bus advertising.
Key benefits of the solution:
High brand visibility in urban environments
Consistent communication across online and offline channels
Modern design aligned with digital brand identity
Functionality over aesthetics – design is clear, legible and visually clean
This project is an example of how public transport vehicle wraps can be more than just graphics – they can be a mobile brand calling card that naturally reaches thousands of people every day.
