Company focus
Property management is the professional field of property management.
Mission
The company’s uniqueness is defined by its mission.
Target associations
The focus of the company is determinant for the definition of target associations and communication archetype.
Story as a source of associations
Target associations are most easily spread through a universal story.
The story can start…
Name, slogan and graphic element. International, rhythmic, playful and creative.
Alternative versions of the proposal
01
The character “C” is balanced. Characters overlap. At the point of overlapping the colouring is multiplied.
02
The character “C” is balanced. Characters overlap. At the point of overlap, the characters are divided by a die-cut.
03
The character “C” is balanced. Characters overlap. At the point of overlap, the characters are divided by a die-cut. The cut-out is formed by the characters Y, A, O.
04
The character “C” is balanced. Characters overlap. Pairs of characters in syllables are linked. Where the syllables overlap, the characters are divided by cutting.
05
The character “C” is balanced. Characters do not overlap.
06
The character “C” is balanced. Characters do not overlap. The height of the indentation is reduced.
