The final conversion destination for the “Family Gym Spring Campaign” is the landing page of the website, which is a simple microsite where the visitor can find all the information about the current offer. Of course, it is also on these pages that the final conversion is made in the form of a form submission. After submitting the basic contact details, the visitor is redirected to the Family Gym booking system.
For the purpose of the campaign, four landing pages were created under the domain familygym.online. Each one promotes a specific exercise of the spring offer and is targeted by an individual campaign. Specifically, the pages are Tabata, Circuit Training, AY Fly and Spinning.
Finally, we created a summary page of the exercises. It is located at www.familygym.online
