Summer communication proposal with the aim of:
– expand the audience through emotive content,
– to attract new customers through the current offer,
– maintain a consistent visual identity in line with the brand values.
The concept links brand building with recruitment communication – with a link to direct sales.
We have developed a two-phase strategy:
Emotional Line – a series of inspirational posts for women, based on the themes of self-love, natural beauty and everyday courage. The aim was to reach a wider audience and build an emotional connection and broaden the audience reached.
Recruitment line – product-oriented posts with epilation offer for 6,90 € and free consultation. Communications will be distributed using the Facebook Lead Form.
Key elements of the strategy:
Campaign slogan: “It can be done smoothly!” – created as a link between the naturalness and ease of life and the result of service.
Lead Form Campaigns – for easy acquisition of contacts directly via Facebook, without the need to redirect to the web.
Unified visual style – color scheme (blue #43a9c8 and brown #70625c), natural tones and soft light to promote a sense of well-being and professionalism.
Solution:
Visually unified and emotionally powerful content that naturally appeals to the target audience.
Organic and paid audience expansion on social media.
Efficiently set up contact collection without the need to create a new landing page – ideal for quick summer seasonal activation.
Emotional line
Promo line
