The new online campaign creative is aimed at supporting the presentation of the product’s key marketing value. The advertising creatives present individual products separately. Using the strapline “Do you know what freshly roasted coffee tastes like?” highlights the uniqueness of the process (the coffee is roasted only after ordering).
The individual adverts contain short animations that increase the dynamics of the presentation and showcase the benefits of the product.
For each variety of coffee in the current offer, there is a separate animation and advertising post on the Facebook platform.
For each coffee variety in the current range, there is a separate animation and commercial for the YouTube platform.