{"id":16586,"date":"2019-07-16T16:32:39","date_gmt":"2019-07-16T14:32:39","guid":{"rendered":"https:\/\/morse.click\/referencia\/guaranteed-mobility-on-holiday-by-car\/"},"modified":"2024-12-19T07:38:04","modified_gmt":"2024-12-19T06:38:04","slug":"guaranteed-mobility-on-holiday-by-car","status":"publish","type":"referencia","link":"https:\/\/morse.click\/en\/referencia\/guaranteed-mobility-on-holiday-by-car\/","title":{"rendered":"Guaranteed mobility on holiday by car"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Sun, holidays, a charming woman and a beautiful car&#8230;<\/h4>\n\n\n\n<p>This proven formula was also the basis for the campaign that introduces the &#8220;Mobility Guarantee on Holiday by Car&#8221; service.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy.jpg\" alt=\"\" class=\"wp-image-2246\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_00-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">In uniform style<\/h5>\n\n\n\n<p>The product of vehicle inspection and subsequent insurance for the holiday is a stable element in Marco Car&#8217;s product portfolio. That is why we decided to prepare a visually linked scheme for the presentation and sale of this product consisting of a spot, advertising banners, billboards, landing page and a mail newsletter. The key content consisted of photographs and video shot specifically for this product.    <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy.jpg\" alt=\"\" class=\"wp-image-2249\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_01-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Graphic elements<\/h5>\n\n\n\n<p>We have created a product label and a set of graphic elements.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy.jpg\" alt=\"\" class=\"wp-image-2254\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_05-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Key visual<\/h5>\n\n\n\n<p>In the form of a billboard, you can see the final form of the campaign&#8217;s key visual.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy.jpg\" alt=\"\" class=\"wp-image-2250\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_02-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Facebook post<\/h5>\n\n\n\n<p>The attractiveness of the paper is built on a pleasant summer video spot, which retained a high degree of authenticity, at least in the informal processing and casting of the main role. The latter was also now played by sl. Erika from the customer care department.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy.jpg\" alt=\"\" class=\"wp-image-2252\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_04-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Promotional video spot<\/h5>\n\n\n\n<p>Interested in the Mobility Guarantee and want to know more? Find out everything you need to know in this short video. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Garancia mobility na dovolenke autom\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xhylxUjj70U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Google Display Remarketing<\/h5>\n\n\n\n<p>Repetition is important! This is absolutely true for advertising. For everyone who was interested in our video, Facebook or website, we used banners to generate additional views of the product.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy.jpg\" alt=\"\" class=\"wp-image-2251\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy.jpg 2000w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2019\/07\/0321_Marco-Car_Reklamn\u00e1-kampa\u0148-B_STK-za-120-sek\u00fand_prezent\u00e1cia_03-copy-1024x1024.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Landing Page<\/h5>\n\n\n\n<p>Presentation and registration of the service is done on a playful and colourful landing page at <a href=\"https:\/\/marcocar.eu\/leto\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.marcocar.online.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Garancia mobility na dovolenke autom - landing page\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/YjAxIDktySI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sun, holidays, a charming woman and a beautiful car&#8230; This proven formula was also the basis for the campaign that introduces the &#8220;Mobility Guarantee on Holiday by Car&#8221; service. In uniform style The product of vehicle inspection and subsequent insurance for the holiday is a stable element in Marco Car&#8217;s product portfolio. That is why [&hellip;]<\/p>\n","protected":false},"featured_media":9171,"comment_status":"closed","ping_status":"closed","template":"","tags":[108,112,114,141,150],"klient":[117],"class_list":["post-16586","referencia","type-referencia","status-publish","has-post-thumbnail","hentry","tag-creative-strategy","tag-marketing-en","tag-photo-video","tag-photo-x-en","tag-video-x-en","klient-marco-car-s-r-o-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guaranteed mobility on holiday by car | Morse.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morse.click\/en\/referencia\/guaranteed-mobility-on-holiday-by-car\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guaranteed mobility on holiday by car | Morse.\" \/>\n<meta property=\"og:description\" content=\"Sun, holidays, a charming woman and a beautiful car&#8230; This proven formula was also the basis for the campaign that introduces the &#8220;Mobility Guarantee on Holiday by Car&#8221; service. 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This proven formula was also the basis for the campaign that introduces the &#8220;Mobility Guarantee on Holiday by Car&#8221; service. In uniform style The product of vehicle inspection and subsequent insurance for the holiday is a stable element in Marco Car&#8217;s product portfolio. 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