{"id":12380,"date":"2023-09-29T15:54:24","date_gmt":"2023-09-29T13:54:24","guid":{"rendered":"https:\/\/morse.click\/referencia\/optimising-facebook-creatives\/"},"modified":"2024-11-01T11:36:54","modified_gmt":"2024-11-01T10:36:54","slug":"optimising-facebook-creatives","status":"publish","type":"referencia","link":"https:\/\/morse.click\/en\/referencia\/optimising-facebook-creatives\/","title":{"rendered":"Optimising Facebook creatives"},"content":{"rendered":"\n<p>One of the more successful Facebook campaign themes is expanded to include HD format. In addition, the &#8220;Upload Photo&#8221; CTA button is brightened and the text and &#8220;create puzzle&#8221; element is enlarged. The last change is the colour unification of the background of all autumn campaigns.<\/p>\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">Facebook video ads<\/h4>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls=\"\" loop=\"\" poster=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/10\/1161_DMA_Oktober-2023_Puzzle-SQ-video-post_v01-m4v-image.jpg\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_Puzzle-SQ-video-post_v01.m4v\"><\/video><figcaption class=\"wp-element-caption\">Basic version<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls=\"\" poster=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/10\/1161_DMA_Oktober-2023_Puzzle-SQ-video-post_v02-m4v-image.jpg\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_Puzzle-SQ-video-post_v02.m4v\"><\/video><figcaption class=\"wp-element-caption\">Adjusted puzzle colour scheme<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">Facebook image ads<\/h4>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-12418\" style=\"width:416px;height:416px\" width=\"416\" height=\"416\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><figcaption class=\"wp-element-caption\">Theme 1 (square 1080px)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-576x1024.jpg\" alt=\"\" class=\"wp-image-12416\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-576x1024.jpg 576w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-169x300.jpg 169w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-768x1365.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-864x1536.jpg 864w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-HD-1152x2048.jpg 1152w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\">Theme 1 (hd 1080 x 1920 px)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-12422\" style=\"width:416px;height:416px\" width=\"416\" height=\"416\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><figcaption class=\"wp-element-caption\">Theme 2 (square 1080px)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-576x1024.jpg\" alt=\"\" class=\"wp-image-12420\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-576x1024.jpg 576w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-169x300.jpg 169w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-768x1365.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-864x1536.jpg 864w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-HD-1152x2048.jpg 1152w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\">Theme 2 (hd 1080 x 1920 px)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-12426\" style=\"width:416px;height:416px\" width=\"416\" height=\"416\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1-2048x2048.jpg 2048w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><figcaption class=\"wp-element-caption\">Theme 3 (square 1080px)<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-576x1024.jpg\" alt=\"\" class=\"wp-image-12424\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-576x1024.jpg 576w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-169x300.jpg 169w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-768x1365.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-864x1536.jpg 864w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-HD-1152x2048.jpg 1152w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\">Theme 3 (hd 1080 x 1920 px)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h4 class=\"wp-block-heading\">Motif set for A\/B testing<\/h4>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1024x1024.jpg\" alt=\"\" class=\"wp-image-12410\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-01-SQ-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1024x1024.jpg\" alt=\"\" class=\"wp-image-12412\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-02-SQ-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1024x1024.jpg\" alt=\"\" class=\"wp-image-12414\" srcset=\"https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1024x1024.jpg 1024w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-300x300.jpg 300w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-150x150.jpg 150w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-768x768.jpg 768w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-1536x1536.jpg 1536w, https:\/\/morse.click\/wp-content\/uploads\/2023\/09\/1161_DMA_Oktober-2023_puzzle-posts-SK-03-SQ-2048x2048.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the more successful Facebook campaign themes is expanded to include HD format. In addition, the &#8220;Upload Photo&#8221; CTA button is brightened and the text and &#8220;create puzzle&#8221; element is enlarged. The last change is the colour unification of the background of all autumn campaigns. Facebook video ads Facebook image ads Motif set for [&hellip;]<\/p>\n","protected":false},"featured_media":12409,"comment_status":"closed","ping_status":"closed","template":"","tags":[107,108,109],"klient":[121],"class_list":["post-12380","referencia","type-referencia","status-publish","has-post-thumbnail","hentry","tag-branding-en","tag-creative-strategy","tag-graphic-design-en","klient-dog-moments-art-s-r-o-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimising Facebook creatives | Morse.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morse.click\/en\/referencia\/optimising-facebook-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising Facebook creatives | Morse.\" \/>\n<meta property=\"og:description\" content=\"One of the more successful Facebook campaign themes is expanded to include HD format. In addition, the &#8220;Upload Photo&#8221; CTA button is brightened and the text and &#8220;create puzzle&#8221; element is enlarged. The last change is the colour unification of the background of all autumn campaigns. 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