{"id":16718,"date":"2025-01-06T18:35:24","date_gmt":"2025-01-06T17:35:24","guid":{"rendered":"https:\/\/morse.click\/2025-the-year-we-see-white\/"},"modified":"2025-01-07T08:39:10","modified_gmt":"2025-01-07T07:39:10","slug":"2025-the-year-we-see-white","status":"publish","type":"post","link":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/","title":{"rendered":"2025 &#8211; the year we see white"},"content":{"rendered":"\n<p><strong>The first week of the year I was busy with the final stage of the studio remodeling.<\/strong>  The purchase of the new equipment was thus completed with a strategic change in wall colour. It takes a bit of time to repaint white to black. As I painted, the original white wall that dominated the space was disappearing under my hands. The old boundaries defined by the walls were disappearing and bright objects began to emerge that were still able to reflect the light.   <\/p>\n\n<h2 class=\"wp-block-heading\">Painted black<\/h2>\n\n<p>Since the beginning of the year, we&#8217;ve probably all heard a lot of gloomy predictions for 2025. I&#8217;ve been listening to these reports while painting and I was intrigued by the fact that my studio and 2025 have a black background. <\/p>\n\n<h2 class=\"wp-block-heading\">Why I painted the studio<\/h2>\n\n<p>My goal in my work is complete control over the light. This applies primarily to photography, but it applies equally to logo design, web design, etc. The human eye and the software behind it are set up to search for light. We intuitively direct our attention to the brightest point. If everything is white the eye wanders. The differences are small, the reflections are many. Our attention and ability to find our way is lost. The black walls of the studio help me gain control of the light and show reality in the right light (clearly and without distractions).       <\/p>\n\n<h2 class=\"wp-block-heading\">What I wish us for the New Year<\/h2>\n\n<p>I wish for us to find a clear direction and light for our business and personal life against the backdrop of black. The black walls are disappearing and our imagination can travel beyond the old walls and find a new space. We have a great opportunity to break free from entrenched approaches and discover new possibilities.    <strong>I hope that we will be together in this search in 2025!<\/strong><\/p>\n\n<p>I wish us much success!<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first week of the year I was busy with the final stage of the studio remodeling. The purchase of the new equipment was thus completed with a strategic change in wall colour. It takes a bit of time to repaint white to black. As I painted, the original white wall that dominated the space [&hellip;]<\/p>\n","protected":false},"author":384724,"featured_media":16716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 - the year we see white | Morse.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 - the year we see white | Morse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\" \/>\n<meta property=\"og:site_name\" content=\"Morse.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ahojmorse\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jan.grinvalsky.3\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T17:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T07:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00e1n Grinvalsk\u00fd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00e1n Grinvalsk\u00fd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\"},\"author\":{\"name\":\"J\u00e1n Grinvalsk\u00fd\",\"@id\":\"https:\/\/morse.click\/en\/#\/schema\/person\/4239b333d6ed248f904457b5cddc14ce\"},\"headline\":\"2025 &#8211; the year we see white\",\"datePublished\":\"2025-01-06T17:35:24+00:00\",\"dateModified\":\"2025-01-07T07:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\/\/morse.click\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\",\"url\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\",\"name\":\"2025 - the year we see white | Morse.\",\"isPartOf\":{\"@id\":\"https:\/\/morse.click\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp\",\"datePublished\":\"2025-01-06T17:35:24+00:00\",\"dateModified\":\"2025-01-07T07:39:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage\",\"url\":\"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp\",\"contentUrl\":\"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/morse.click\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2025 &#8211; the year we see white\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/morse.click\/en\/#website\",\"url\":\"https:\/\/morse.click\/en\/\",\"name\":\"Morse.\",\"description\":\"marketingov\u00e1 agent\u00fara\",\"publisher\":{\"@id\":\"https:\/\/morse.click\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/morse.click\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/morse.click\/en\/#organization\",\"name\":\"Morse s.r.o.\",\"url\":\"https:\/\/morse.click\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morse.click\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/morse.click\/wp-content\/uploads\/2019\/03\/Morse-marketingov\u00e1-diel\u0148a-logoAsset-1.svg\",\"contentUrl\":\"https:\/\/morse.click\/wp-content\/uploads\/2019\/03\/Morse-marketingov\u00e1-diel\u0148a-logoAsset-1.svg\",\"width\":1,\"height\":1,\"caption\":\"Morse s.r.o.\"},\"image\":{\"@id\":\"https:\/\/morse.click\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ahojmorse\",\"https:\/\/www.linkedin.com\/company\/18949622\",\"https:\/\/www.youtube.com\/channel\/UC2C3ly_vdn0BSlxfCLMLtNA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/morse.click\/en\/#\/schema\/person\/4239b333d6ed248f904457b5cddc14ce\",\"name\":\"J\u00e1n Grinvalsk\u00fd\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/morse.click\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1c3193aa18472ac80a8d7a66cb4a9135fcb5e60a133ef708a36c8509d621cc7f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1c3193aa18472ac80a8d7a66cb4a9135fcb5e60a133ef708a36c8509d621cc7f?s=96&d=mm&r=g\",\"caption\":\"J\u00e1n Grinvalsk\u00fd\"},\"description\":\"Reklame a marketingu sa venujem od roku 1999. Od reklamnej fotografie a grafick\u00e9ho dizajnu cez copywriting som pre\u0161iel k poz\u00edci\u00e1m art directora a marketingov\u00e9ho konzultanta. Po\u010das tohto obdobia som vytvoril viacero \u00faspe\u0161n\u00fdch zna\u010diek, kampan\u00ed, TV spotov a e-commerce projektov. V poslednom obdob\u00ed sa zameriavam na tvorbu zna\u010diek a ich konzistentn\u00fa komunik\u00e1ciu a budovanie asoci\u00e1ci\u00ed na z\u00e1klade archetypov definovan\u00fdch C. G. Jungom a tvorbe komplexn\u00fdch strat\u00e9gi\u00ed zna\u010diek. Branding a online marketing je predmetom mojich posledn\u00fdch predn\u00e1\u0161ok a workshopov pre klientov, organiz\u00e1cie, \u0161tudentov a \u0161irok\u00fa verejnos\u0165.\",\"sameAs\":[\"http:\/\/morse.click\",\"https:\/\/www.facebook.com\/jan.grinvalsky.3\",\"https:\/\/www.linkedin.com\/in\/grinvalsk\u00fd-j\u00e1n-63026428\/\"],\"url\":\"https:\/\/morse.click\/en\/author\/janahojmorse-sk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2025 - the year we see white | Morse.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/","og_locale":"en_US","og_type":"article","og_title":"2025 - the year we see white | Morse.","og_url":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/","og_site_name":"Morse.","article_publisher":"https:\/\/www.facebook.com\/ahojmorse","article_author":"https:\/\/www.facebook.com\/jan.grinvalsky.3","article_published_time":"2025-01-06T17:35:24+00:00","article_modified_time":"2025-01-07T07:39:10+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.jpg","type":"image\/jpeg"}],"author":"J\u00e1n Grinvalsk\u00fd","twitter_card":"summary_large_image","twitter_misc":{"Written by":"J\u00e1n Grinvalsk\u00fd","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#article","isPartOf":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/"},"author":{"name":"J\u00e1n Grinvalsk\u00fd","@id":"https:\/\/morse.click\/en\/#\/schema\/person\/4239b333d6ed248f904457b5cddc14ce"},"headline":"2025 &#8211; the year we see white","datePublished":"2025-01-06T17:35:24+00:00","dateModified":"2025-01-07T07:39:10+00:00","mainEntityOfPage":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/"},"wordCount":314,"publisher":{"@id":"https:\/\/morse.click\/en\/#organization"},"image":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage"},"thumbnailUrl":"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/","url":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/","name":"2025 - the year we see white | Morse.","isPartOf":{"@id":"https:\/\/morse.click\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage"},"image":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage"},"thumbnailUrl":"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp","datePublished":"2025-01-06T17:35:24+00:00","dateModified":"2025-01-07T07:39:10+00:00","breadcrumb":{"@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/morse.click\/en\/2025-the-year-we-see-white\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#primaryimage","url":"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp","contentUrl":"https:\/\/morse.click\/wp-content\/uploads\/2025\/01\/Morse-BlackRok-6E8A1060.webp","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/morse.click\/en\/2025-the-year-we-see-white\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/morse.click\/en\/"},{"@type":"ListItem","position":2,"name":"2025 &#8211; the year we see white"}]},{"@type":"WebSite","@id":"https:\/\/morse.click\/en\/#website","url":"https:\/\/morse.click\/en\/","name":"Morse.","description":"marketingov\u00e1 agent\u00fara","publisher":{"@id":"https:\/\/morse.click\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/morse.click\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/morse.click\/en\/#organization","name":"Morse s.r.o.","url":"https:\/\/morse.click\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morse.click\/en\/#\/schema\/logo\/image\/","url":"https:\/\/morse.click\/wp-content\/uploads\/2019\/03\/Morse-marketingov\u00e1-diel\u0148a-logoAsset-1.svg","contentUrl":"https:\/\/morse.click\/wp-content\/uploads\/2019\/03\/Morse-marketingov\u00e1-diel\u0148a-logoAsset-1.svg","width":1,"height":1,"caption":"Morse s.r.o."},"image":{"@id":"https:\/\/morse.click\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ahojmorse","https:\/\/www.linkedin.com\/company\/18949622","https:\/\/www.youtube.com\/channel\/UC2C3ly_vdn0BSlxfCLMLtNA"]},{"@type":"Person","@id":"https:\/\/morse.click\/en\/#\/schema\/person\/4239b333d6ed248f904457b5cddc14ce","name":"J\u00e1n Grinvalsk\u00fd","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/morse.click\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1c3193aa18472ac80a8d7a66cb4a9135fcb5e60a133ef708a36c8509d621cc7f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c3193aa18472ac80a8d7a66cb4a9135fcb5e60a133ef708a36c8509d621cc7f?s=96&d=mm&r=g","caption":"J\u00e1n Grinvalsk\u00fd"},"description":"Reklame a marketingu sa venujem od roku 1999. Od reklamnej fotografie a grafick\u00e9ho dizajnu cez copywriting som pre\u0161iel k poz\u00edci\u00e1m art directora a marketingov\u00e9ho konzultanta. Po\u010das tohto obdobia som vytvoril viacero \u00faspe\u0161n\u00fdch zna\u010diek, kampan\u00ed, TV spotov a e-commerce projektov. V poslednom obdob\u00ed sa zameriavam na tvorbu zna\u010diek a ich konzistentn\u00fa komunik\u00e1ciu a budovanie asoci\u00e1ci\u00ed na z\u00e1klade archetypov definovan\u00fdch C. G. Jungom a tvorbe komplexn\u00fdch strat\u00e9gi\u00ed zna\u010diek. Branding a online marketing je predmetom mojich posledn\u00fdch predn\u00e1\u0161ok a workshopov pre klientov, organiz\u00e1cie, \u0161tudentov a \u0161irok\u00fa verejnos\u0165.","sameAs":["http:\/\/morse.click","https:\/\/www.facebook.com\/jan.grinvalsky.3","https:\/\/www.linkedin.com\/in\/grinvalsk\u00fd-j\u00e1n-63026428\/"],"url":"https:\/\/morse.click\/en\/author\/janahojmorse-sk\/"}]}},"_links":{"self":[{"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/posts\/16718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/users\/384724"}],"replies":[{"embeddable":true,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/comments?post=16718"}],"version-history":[{"count":4,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/posts\/16718\/revisions"}],"predecessor-version":[{"id":16726,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/posts\/16718\/revisions\/16726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/media\/16716"}],"wp:attachment":[{"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/media?parent=16718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/categories?post=16718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morse.click\/en\/wp-json\/wp\/v2\/tags?post=16718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}