For Denticon Dental Clinic, we created a seasonal St. Nicholas Day social media activation to increase reach, interactions and long-term community growth.
We have provided the campaign comprehensively from A to Z – from the selection of products through the creation of visuals to the text and publication.
What we delivered
– Studio-quality product photography of the dental hygiene package.
– Post-production and retouching with an emphasis on clarity, light and Denticon’s premium visual identity.
– Preparation of the text of the competition entry, including the tone of the brand communication (Ruler 70% – Magician 20% – Sage 10%).
– Communication and publication of the entry as part of the monthly communication plan.
Optimizing the mechanics of the competition for maximum impact and compliance with Meta rules.
Result
The contest immediately gained high organic reach – comments, likes and new profile views were added. The organic growth of the community took place without the need for paid campaigns.
This St. Nicholas format has proven to be an effective tool for building awareness and strengthening the brand’s relationship with its community.
