The AutoSwam – Servis Dacia / Renault multi-channel campaign also includes a short YouTube bumper spot, targeting drivers in the region. This non-skippable 6-second format is designed for maximum reach and effective awareness-building of the Dacia and Renault authorised service brands.
ð¯ The aim of the spot is to quickly and clearly communicate the brand’s values – genuine parts, expert service and a reliable vehicle maintenance partner – in an attractive visual form that is consistent with the overall campaign identity.
Online creatives for banners and animations
The YouTube video is designed as a natural extension of the visual style we created for HTML5 and AMPHTML banners. These have been used in Google Display campaigns as well as on the web and in remarketing formats.
ðš The visual consistency of the campaign is ensured by specially designed animation, colour scheme and motion graphics. Both the spot and the banners are based on a unified AutoSwam communication concept, strengthening brand recognition across channels.
ð S ee the linked parts of the campaign:
ð HTML5 banner animation for Dacia / Renault campaign
ð Communication concept of AutoSwam campaign: Dacia / Renault service
