The aim of the promotion is to attract the public with selected articles of the sixth issue of the “platform of invention” magazine. The link will point to the relevant article of the magazine. The primary objective of the campaign is to attract attention to the topic of the article. The secondary objective is to promote the POI magazine brand. The secondary objective will be achieved mainly by visiting the portal itself.
Version A: Distinctive portal logotype
Version B: Without logotype. Focus on the article title
Placements of advertisements
Other formats – version A
Other formats – version B
