Hotel Barca brings its visitors the perfect retreat for every business trip and holiday stay. Its location on the outskirts of Košice Barca touches on the tradition of the ancient village of Barca. At the same time, it offers an exceptional piece of nature and tranquility in close proximity to the historical centre of Košice.
Key associations
Based on the specifics of the hotel, we defined the key associations of the logotype. These are expressed through the name itself, graphic elements and colour.
We express a series of target associations using name, color, and symbols.
Font selection
The aim of the chosen font combination is to show the union of opposites. Functionality and humanity, rules and freedom, legibility and visuality.
Concept and design of the logotype
The individual elements are combined into a compact harmonious whole. The logotype thus forms a coherent rational and emotional message ready for the communication of Hotel Barca.
Alternatives and designs
The basic logo design is complemented by a design for building navigation and other “outdoor” uses. The aim of the design is a distinctive presentation of the marking of activities (hotel, restaurant).
Logotype applications
