Task and objective of the project
The PROAGE client approached me with a request to create a new sub-brand PROAGE SK, designed for companies using VAT deduction. The goal was to design a modern and professional logo that would:
respect the existing PROAGE brand, preserve its visual identity, add a clear identification for the Slovak market, and at the same time strengthen the company’s credibility.
As it is a sub-brand, it was important to work with the original logo sensitively and preserve its character. The client wanted a solution that would be instantly recognisable, but at the same time bring new meaning.
Concept & creative solution
I based the design on the basic typography of the original PROAGE logo. The subbrand PROAGE SK follows the visual of the parent brand, but adds an element that clearly communicates the Slovak focus of the service.
1. Integration of the element “SK” in the logo
The addition of the text SK to the logo was solved directly in the last character “E”. I created a separate visual block in a contrasting field, which looks clean, modern and legible.
This element also creates a natural visual closure for the entire logo.
2. Slovak colourfulness in minimalistic design
To make the sub-brand even more clearly connected with the domestic market, I added a minimalist colour accent in the shades of the Slovak tricolour (blue, white, red) to the E emblem.
This element:
respects the visual purity of the original logo, does not distract, adds identity and symbolism of Slovak services.
3. Uniform set of colour variants
I developed a complete set of logotype applications:
black & white version, white background version, dark background version, blue and red variant area for marketing materials, samples for use on flag and promo visuals.
This makes the brand ready for use in both online and offline communication.
Benefit for the client
The new PROAGE SK logotype brings to the client:
clear differentiation of the sub-brand from the main PROAGE brand, professional and consistent visual identity, higher trust in communication with Slovak companies, easy to use in marketing materials, documents and on the web, modern look that respects the original identity of the company.
The solution combines simplicity, continuity and highlighting local expertise.
Conclusion
The PROAGE SK project is an example of how an original brand can be expanded with a new meaning without losing its identity. A modern, clean and consistent logotype helps the client appear credible in an area where professionalism and accuracy is key.
If you are looking for logo creation, branding or a complete visual identity, I will be happy to prepare a customized solution for you.
