“Instyle” evaluates customer behaviour with the help of artificial intelligence. It then creates and displays personalised visual content that matches the customer’s expectations. It focuses on the e-commerce segment of fashion product sales.
The basic set of associations is to confirm the audience’s ability to understand fashion, to create balanced product offerings in a unified style.
The use of “artificial intelligence” finds application wherever it is necessary to evaluate large amounts of data at many levels and generate content in accordance with customer expectations.
The complexity of the problem is illustrated by the node association. The shape of the graphical element will also contain a reference to the first characters of the words “in” and “style”.
“Instyle” is a solution that understands fashion. The chosen colour scheme aims to declare “skill” in the fashion segment. This specialisation will create a contrast with competing image processing solutions that only present themselves technologically.
The shape of the logo looks technical, the design refers to complexity. The visual and colour solution is more emotional and refers to the fashion segment. The aggressive red colour will be strongly visible.
Title page of the prospectus. Combined with minimalist photography.
Logo and claim on the promotional item.
Logo and claim on the promotional item.
Bold red communicates confidently. It is hard to overlook it. Like XEROX, ADOBE, ORACLE. In combination with copper brown, it takes on a unique character with a fashion attribute.
Application on the office wall in the form of wallpaper.
Social network branding
Monochrome version in red.
Presentation of colours and backgrounds.
