We have prepared a comprehensive online marketing strategy for the Denticon brand with a focus on reaching new clients. The central element is a Google Display campaign that visually communicates the offer of a free initial dental check-up.
The campaign was supported by the creation of a set of animated banners in different formats (300×600 px, 930×180 px, 580×400 px). The banners are designed to attract and lead users to the optimized product page of the service, which also serves as a landing page of the campaign .
On this page we have made SEO optimization of both content and structure to make it more traceable in search engines and at the same time ready for effective conversion of visitors to clients.
The display campaign is seamlessly linked to the YouTube campaign(see the promo video reference), strengthening the synergy between video and banner advertising within the Google Ads ecosystem.
With this approach, we create a consistent communication for the Denticon brand that combines brand awareness with performance marketing and drives new patients in a targeted way.
Sample banners for google display campaign
Banner 300 x 600px
Banner 930 x 180px
Banner 468 x 60px
Banner 580 x 400px
Banner 930 x 180px
Banner 970 x 250px
Banner 970 x 90px
