Campaign concept
Exit 1.
Exit 2.
Exit 3.
The slogan speaks directly to the target persons – mom and dad.
To attract attention, a paraphrase of the famous Slovak fairy tale “Salt over Gold” is used.
The document folder contains elements to establish trust, interest and interaction.
The central theme of the campaign is applied in everyday communication.
Larger text size is well applicable in print advertising.
Example of use in outdoor advertising.
Ad Draft v01 – Version for remarketing branding (15 sec.)
Short version of remarketing education (14 sec.)
Long version of remarketing branding and education (approx. 30 sec.)
An important part of communication is an online marketing campaign. For this purpose, three series of advertising banners have been created.
The first series promotes emotional connection and brand recognition. It contains the key visual of Definelo communication.
The second series is created for a group of landing page visitors who did not make the expected conversion in the form of a form submission.
The third series of banners offers the opportunity to get information about heat recovery in a practical eBook format.
The course of online marketing communication begins with a Google search. Thanks to the ability to instantly find out prices and create an online configuration, conversions from advertising are high, and so is the conversion rate of form submissions from the landing page.
The submitted form represents a new business opportunity. However, marketing communication does not stop at this point. It takes place throughout the entire sales process. Targeted mail communication is used in combination with remarketing on the Google Ads Display network and YouTube.
We don’t give up on visitors who leave the Landing Page without submitting the form. Through targeted communication, we build their attitude towards the Definelo brand and its issues.
