On the basis of the “Cyber Security Analysis” service, we created a mutation of the product page and added new elements supporting micro and macro concerts.
Source of traffic
Google search advertising is used as a source of traffic in the following form.
A floating menu has been added to the page with a CTA prompt “Request a quote”. This goal represents the macro conversion of the product page. The goal is also supported by the “How much will it cost” block. Both the icon and the button point equally to the pop-up form for requesting a quote.
The second added goal is micro conversion in the form of a move to LinkedIn profiles of companies and cybersecurity consultants.