Google Search for content and UX optimization of the product page

On the basis of the “Cyber Security Analysis” service, we created a mutation of the product page and added new elements supporting micro and macro concerts.

Source of traffic

Google search advertising is used as a source of traffic in the following form.

Preview ads:

Elements tested

A floating menu has been added to the page with a CTA prompt “Request a quote”. This goal represents the macro conversion of the product page. The goal is also supported by the “How much will it cost” block. Both the icon and the button point equally to the pop-up form for requesting a quote.

Example of added macro conversion elements
Pop-up form

The second added goal is micro conversion in the form of a move to LinkedIn profiles of companies and cybersecurity consultants.

Block for micro conversion
Share reference
You like our work! Share and show it to your friends.

See the latest works