The Volkswagen Transporter, based on the Volkswagen Group’s T platform, now in its sixth generation, refers to a series of vans that have been in production for more than 60 years and sold worldwide.
The reason for their success is more than just technical excellence. The VW Transporter is part of a global culture and can be seen as a modern symbol of the desire for unbridled freedom.
This attribute is also behind the brief for the creation of the graphic design of the “differentiation” of the vehicle.
The desire for perfection is evident in the exceptional appearance of the T6. The evolution simply continues – the T6 is the most advanced of the T series. In the same way, we all want to move towards perfection and freedom of expression in our personal lives.
To want to become “1” is to first look within (mirror yourself and know both your polarities). Looking inward was also recommended by C.G. Jung as the best therapy. Mandalas became part of his therapy of self-knowledge.
Creating a mandala is a search for harmony within. It is used as a space for therapy and diagnosis. In art therapy it is used as an abstract space for self-expression and processing feelings. This was used by C.G. Jung, he used mandalas to find his personal therapy and offered the same practice to patients. He combined mandalas, alchemical symbols, but also worked with archetypes.
The sight of the mandala is relaxing and calming. It reduces stress, increases the ability to concentrate. All this is useful during any car journey. The mandala is a positive element in the heavy traffic of the city, but also on a long journey on the highway. Its influence can have a small positive impact on surrounding vehicles.
C’s enthusiasm. G. Jung’s enthusiasm for mandalas is the reason for placing his sayings in the graphic design of the solution.
The application of the motif on the car is designed to be non-intrusive to the overall expression of the vehicle while highlighting its cultural message. The result should be an original finish that is also a self-expression of the car’s crew with a positive emanation to the surroundings.
