After the rebranding of the company, it was necessary to modify the appearance of the annual event for the partners of ABC Klíma so that the colour scheme and morphology would suitably respond to the redesign of the logo. The changes also respond to changes in the technology of the new abcklima.sk website, which no longer allows the original Lomnica event registration website to be launched. The transition to the current technology will thus be combined with the new web and logo design.
First step – introductory newsletter
The introductory newsletter contains an invitation with information about the date and a link to confirm the registration of the participant. A secondary link can also be navigated from the email to view the event program.
The appearance changes respond to the colour changes of the new logo design manual. The look is also adapted to the morphology of the logo. The new logo uses rounded corners, a style that has been carried over into the design manual and the new website. That’s why we’ve also dropped the complex geometric ornaments. A subtle plant motif is placed on the rounded line. The minimization of graphic elements lets the new logo stand out subtly.
Second step – registration on the web
The appearance of the web form is fully unified with email.