Intent
DEFINELO’s eBook provides customers with a practical selection of information to gain a reasonable amount of knowledge. It prepares the customer for an informed choice of the right configuration and the appropriate ventilation with heat recovery contractor.
Photo
They illustrate the high volume of fresh air. The latter is the main benefit of the offered product. The photographs are combined with minimalistically designed content. DEFINELO’s corporate colours are used prominently throughout the publication.
Building trust
DEFINELO is gradually becoming a partner for audiences looking for information on heat recovery. A relationship and trust begins to develop between the target user and DEFINELO, creating targeted audience associations with the DEFINELO brand.
Content strategy
The informative content guides the reader from general information to specific advice.
Emotional content
Each page also contains emotional information presenting the benefit of the product in the form of a photo and motivational text.
Persuasiveness
The selected photographs look professional but retain their naturalness and sincerity.
Rhythm
For easy orientation of the reader, the content is highly structured. The alternation of technical and emotional content motivates the reader to further study.
Sequence
Advertising content promoting DEFINELO is placed in the second third of the book.
Balance
Emotional content is always loosely related to technical content.
Identity
The technical drawings are clear and full of corporate colours.
Final summary
The final information is aimed at helping you to select a supplier.
Sense of detail
The photograph on the back cover is a continuation of the cover photograph.
