For Marco Car, we have prepared a new DL voucher that customers will receive when buying a used vehicle from their range. The main goal was to create an attractive visual and practical tool that motivates new vehicle owners to take advantage of Marco Car’s service at their nearest oil service.
Project objective
Marco Car wanted to reinforce customer confidence in their service and at the same time provide a tangible reason to come to them for your first service. The “oil for €1” offer is a powerful benefit – the challenge for the graphics was to communicate this benefit in a clean, modern and compelling way.
Solution
We designed a DL coupon with a premium look based on Marco Car’s visual identity. The voucher has two parts – the customer receives a tear-off slip, which they hand in when they open the order at the dealership.
Key graphic elements:
prominent headline “Service inspection – oil for 1 €” in the spotlight, modern contrast between the dark and light part of the coupon, clean layout, legible typography and logic that gives the impression of professional car service, with space for filling in the vehicle details, date of issue and identity of the service, TOTAL co-operative branding to increase credibility
When designing, we focused on making the coupon not only visually appealing, but also practical when actually used in the branch.
Result
The result is a voucher that instantly communicates value and benefit to customers while supporting the strategic goal of bringing owners of freshly purchased used vehicles back to Marco Car for service.
The coupon thus fulfils two tasks:
– The customer gets a clear benefit.
– Marco Car gets the opportunity to showcase the quality of its service and build a long-term relationship.
This project is another example of how professional graphic design can support a client’s business goals and improve the customer experience from the very first contact.
