Campaign objectives
Create awareness of AutoSwam’s new service specialisation for DACIA and RENAULT vehicles – with an emphasis on quality, genuine parts and expertise.
Activate customers with a special offer: oil service with quality oil for 1 €.
Build trust and long-term relationship with customers in the catchment area of Košice – Barca and surroundings.
Presentation of the new service
“New DACIA / RENAULT dedicated service”
Marketing channels
OOH (out of home) billboard, Google display network, YouTube, facebook
Communication Objective:
To show that AutoSwam is now, thanks to MOTRIO, also an interesting alternative to DACIA / RENAULT authorised service in the region.
Google Display
Animations and final HTML5 version of all banners can be seen here: animation of HTML5 banners for Dacia / Renault campaign
Billboard
Direct marketing – Car handle tag
The second line of the campaign is aimed at targeting owners of DACIA / RENAULT vehicles. The tags will be placed on the handles of the vehicles of these brands in the parking lots of OC centres and supermarkets.
