What is Brand Anthem
Brand Anthem is a musical composition created specifically for a brand to express its identity, values and emotional strength. It’s the audio equivalent of a slogan – a song that doesn’t sell a product, but creates connection, trust and an emotional experience.
Such tracks are used in videos focused on brand philosophy, in advertising campaigns and as a permanent part of the sound identity.
The archetypal foundation of the Denticon brand
When creating the brand anthem of the song, we based it on the conscious archetypal model of the Denticon brand:
Ruler 70% – Magician 20% – Sage 10%.
Ruler represents security, order and trust.
Magician brings the silent miracle of transformation and return.
Sage embodies precision, knowledge and perfection of craft.
Lyrics of the song and its connection with archetypes
The lyrics of the song were crafted so as not to directly allude to the clinic or dentistry. It speaks of silence, space, return, light and conscious touch. Each archetype is present symbolically in the lyrics – in the structure of space, the birth of light and the hands that shape a smile from a diamond.
Samples of the song
Version with singing:
Suitable for brand video, spot or brand presentation.
Instrumental version:
Suitable as a background for voice-overs, for the web or for the interior of a clinic.
Possibilities of using the track
This song can serve as:
– the central motif of the advertisement
– background music for voice-over
– background sound in the waiting room
– part of podcasts, educational or blog videos
– the basis of the sound identity (e.g. the opening notes for a jingle or spot)
Conclusion
The Place You Return To is not just music. It is a return to the essence of the Denticon brand. A place where things happen consciously, accurately and with confidence. A place where a reborn smile becomes proof that we can sound different too.
