For the client GAMO a.s. and their professional magazine platform of invention, we prepared a set of advertising banners designed for use in Google Display Network (GDN). The goal was to maintain the visual identity of the magazine while ensuring credibility, readability and high click-through rates (CTR) according to proven digital advertising standards.
Our approach strategy
Preserving the brand identity: visual elements, typography and colour scheme were adapted to represent the magazine platform of invention as faithfully as possible and not to appear as a foreign advertising element.
Organic integration: banners are designed to act as an imaginative visual extension of the article, not as an aggressive advertisement.
Trustworthy processing: the visual hierarchy promotes readability, trust and clarity of the message. The banner clearly highlights the “Through the Eyes of Experts” section, which guarantees that the reader receives expert information from practitioners.
Full range of formats: we have prepared a set of all common sizes from 300×600, through 970×250, up to 468×60, including alignment and a fully clickable layer according to the technical requirements of Google Ads.
POI09 – 300 × 600 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
POI-09 – 468 × 60 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
POI-09 – 580 × 400 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
POI-09 – 930 × 180 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
POI-09 – 970 × 250 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
POI-09 – 970 × 90 px
The banner is shown in full size. Scrolling to the side may be necessary when viewing with a mobile phone.
