Don’t be better. Be different.
Dave Trott is an advertising rebel. He doesn’t compromise, rules or correct formulations. And that’s exactly why his statement has such power: “Don’t be better. Be different.” Being better is comfortable. It means doing the same thing, just a little faster, nicer or cheaper. But to be different – it takes something more. It takes […]
In marketing, it is important to follow the rules that others only talk about. This is the most important!
Retrieved from At a time when everyone is overwhelmed with information, there is a battle for attention. We often have only fractions of seconds to grab attention in the beginning. If we succeed we get the opportunity to convey broader information. But even here we cannot have exaggerated expectations. Interest needs to be deepened with […]
2025 – the year we see white
The first week of the year I was busy with the final stage of the studio remodeling. The purchase of the new equipment was thus completed with a strategic change in wall colour. It takes a bit of time to repaint white to black. As I painted, the original white wall that dominated the space […]
How to speak to your clients and employees in a more personal way at the end of the year?
Christmas video-speech It’s nearing the end of the year – the perfect time to express gratitude to your team, employees, suppliers and customers. Do it in style and effectively with a personal video interview. We will film it for you. For whom the product is suitable Do you have a larger number of clients and […]
Running or zero to one consultation
This post is little about running and little about consulting. In fact, I just want to give you a few short messages. I will summarize it right at the beginning. I like running, I like marketing, I like consulting, and I like thoughtful deliverables. Thoughtful is a luxury today. Why? It’s not enough to think […]
About the magic of Christmas spots
🎄 Christmas spots are a showcase of emotional mastery. In a space of sometimes only 30, 60 or 90 seconds, a powerful story is created with an emotional gradation. Appropriately chosen and combined details build the mosaic of the story. Individual editing sequences often last 1.5 to 2 seconds. If chosen correctly, they are sufficient […]
See how RED Consultancy played with the PlayStation 5 marketing campaign for the UK market.
When I read about the strategy of this campaign on The Drum, I remembered the time 10 years ago when I was putting together an advertising manifesto for my first agency with my friend Sveti Šomšák. One point of the manifesto read as follows: Advertising is a platform for giving names to symbols / Advertising […]
UX Process: what is it, what does it look like and why is it important?
This question is being asked more and more often in our agency. “What is the UX process of client XY? What and how many steps does it contain?” Let’s tell ourselves why this question comes up so often. The UX process is the cornerstone for purposefully managing the user experience when interacting with a product […]
Data-Driven Design. Buzzword or necessity?
The focus on customer experience management is growing. A few years ago, product design was often up to the vision and intuition of the designer. Today everything is different. Currently, product design is built on feedback and information gathered from the user. Solutions are increasingly built on analytical rules, complementing and guiding the intuition of […]
Let’s get the first marketing button right
I think you’ll find out. Quick morning start. Semi-automatically you try to get into your shirt, get ready in the shortest time possible and go. From the beginning you have an unpleasant feeling – something is not right. But you don’t have time to slow down. You only notice it when the last button is […]